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You have choices when it comes to the technology you use and the data you share. If you are an end user of a Microsoft product or a Microsoft account provided by your organization, please see the Products provided by your organization and the Microsoft account sections for more information. If you represent an organization, such as a business or school, that utilizes Enterprise and Developer Products from Microsoft, please see the Enterprise and developer products section of this privacy statement to learn how we process your data. We also obtain data about you from third parties.
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The data we collect depends on the context of your interactions with Microsoft and the choices you make, including your privacy settings and the products and features you use. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our products. The app was still called WeTransfer, but it was doing something different from the web product, and that led to unpleasant surprises.Microsoft collects data from you, through our interactions with you and through our products. A lot of our users weren’t happy with our product, because we didn’t properly communicate what we’d designed it for. In order to fully deliver on it, we need to tell our story better. We believe that collecting is our future as it’s so critical to creative thinking. This made us realize that we had to double down on collecting. In just nine months, our user base grew to more than four million people, who saved tens of millions of things. So we built that feature and made it possible to use the transfer service people know and love from on their phones.īut, luckily, we also got positive signals. Sometimes people just want to send a couple of files and the app made that much more complex than it needed to be. Listening to our users helped us understand that we had broken a key flow for some of them. It was difficult to see those responses on something we had put so much hard work into, but we knew if we were onto something, we’d see signs sooner or later.
Collect by wetransfer update#
You just have to take that leap.īut when we shipped the update in October 2017, the negative reviews rolled in and our App Store rating tanked. But as with a new haircut, at first you know that people will hate it, but, over time, if it’s good, people will grow to love it. We knew not everyone would welcome this change: some people loved the single-use tool that we had. And it should be really visual because that’s how communication on mobile is. It had to work with any kind of content - from links to files to pictures - and it had to be super simple to save from any app using its share-sheet. We imagined a new way to save, keep and share great stuff on mobile. All their content was scattered in different places, making it hard to find, let alone share. They had tons of screenshots, weird notes filled with links, and they even texted themselves as a way to save interesting stuff. We found they were making and finding beautiful things on their phones, but they struggled with where to keep all this great content. So we hit the road and spoke to a lot of creatives to see what their workflow looked like, and what kind of problems they ran into. You can’t solve a problem without knowing your users. But that problem had to be as painful as sending large files used to be on desktop back in 2009 when we launched WeTransfer. We understood the platform was different, and so we had to solve a different kind of problem. We wanted to build something that would help creatives without trying to trick or trap them. We felt we could step up our game, so we set out to build something future-proof.Īlmost every app today is built to distract you, to lock you in and to dominate your attention. People were using it more and more to create.
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